OLED (Organic Light-Emitting Diode), ua tus sawv cev tseem ceeb ntawm cov thev naus laus zis tso saib tiam peb, tau dhau los ua cov kev daws teeb meem tseem ceeb hauv cov khoom siv hluav taws xob thiab cov khoom siv ntse txij li thaum nws muaj kev lag luam hauv xyoo 1990. Ua tsaug rau nws cov khoom siv self-emissive, ultra-high contrast ratio, wide viewing angle, thiab nyias, flexible form factor, nws tau maj mam hloov cov thev naus laus zis LCD ib txwm muaj.
Txawm hais tias Tuam Tshoj txoj kev lag luam OLED pib lig dua Kaus Lim Qab Teb, nws tau ua tiav cov kev vam meej zoo kawg nkaus hauv xyoo tas los no. Txij li kev siv dav dav hauv cov ntxaij vab tshaus smartphone mus rau cov ntawv thov tshiab hauv cov TVs yooj ywm thiab cov zaub tsheb, OLED thev naus laus zis tsis yog tsuas yog hloov pauv cov qauv ntawm cov khoom kawg xwb tab sis kuj tau tsa Tuam Tshoj txoj haujlwm hauv cov khoom siv thoob ntiaj teb los ntawm "tus neeg ua raws" mus rau "tus neeg sib tw sib luag." Nrog rau kev tshwm sim ntawm cov xwm txheej thov tshiab xws li 5G, IoT, thiab metaverse, kev lag luam OLED tam sim no tab tom ntsib cov cib fim loj hlob tshiab.
Kev Tshawb Fawb Txog Kev Loj Hlob ntawm OLED Market
Kev lag luam OLED hauv Suav teb tau tsim kom muaj kev lag luam tiav. Kev tsim cov vaj huam sib luag nruab nrab, ua lub hauv paus ntawm kev lag luam, tau txhim kho Tuam Tshoj lub peev xwm muab khoom hauv kev lag luam OLED thoob ntiaj teb, tsav los ntawm kev tsim khoom loj ntawm Gen 6 siab heev thiab cov kab ntau lawm. Cov ntawv thov hauv qab no tau sib txawv: Cov ntxaij vab tshaus OLED tam sim no npog txhua tus qauv xov tooj ntse zoo, nrog rau cov ntxaij vab tshaus foldable thiab rollable nce qib hauv kev nrov. Hauv kev lag luam TV thiab ntsiav tshuaj, OLED maj mam hloov cov khoom LCD vim muaj kev ua tau zoo xim thiab tsim qauv zoo. Cov teb tshiab xws li cov ntxaij vab tshaus tsheb, AR / VR cov khoom siv, thiab cov khoom hnav tau kuj tau dhau los ua qhov chaw siv tseem ceeb rau OLED thev naus laus zis, txuas ntxiv nthuav dav cov ciam teb kev lag luam.
Raws li cov ntaub ntawv tshiab kawg los ntawm Omdia, hauv Q1 2025, LG Electronics tseem tswj hwm nws txoj haujlwm ua tus thawj coj hauv kev lag luam OLED TV thoob ntiaj teb nrog 52.1% feem (kwv yees li 704,400 units xa tawm). Piv rau lub sijhawm tib yam xyoo tas los (626,700 units xa tawm, 51.5% feem ntawm kev lag luam), nws cov khoom xa tuaj nce 12.4%, nrog rau 0.6 feem pua ntawm kev nce hauv kev lag luam. Omdia kwv yees tias kev xa khoom TV thoob ntiaj teb yuav loj hlob me ntsis mus rau 208.9 lab units hauv xyoo 2025, nrog rau OLED TVs xav tias yuav nce 7.8%, ncav cuag 6.55 lab units.
Hais txog kev sib tw, Samsung Display tseem yog tus thawj coj hauv kev lag luam OLED thoob ntiaj teb. BOE tau dhau los ua tus neeg muab khoom OLED thib ob loj tshaj plaws hauv ntiaj teb los ntawm kev nthuav dav cov kab ntau lawm hauv Hefei, Chengdu, thiab lwm qhov chaw. Ntawm sab xis, tsoomfwv hauv nroog tab tom txhawb nqa kev txhim kho kev lag luam OLED los ntawm kev tsim cov chaw ua lag luam thiab muab cov nyiaj pab se, txhawb nqa kev muaj peev xwm tsim kho tshiab hauv tsev.
Raws li "Tuam Tshoj OLED Kev Lag Luam Hauv Kev Tshawb Fawb tob thiab Kev Tshawb Fawb Txog Kev Nqis Peev Xyoo 2024-2029" los ntawm Tuam Tshoj Kev Tshawb Fawb Txog Kev Txawj Ntse:
Kev loj hlob sai ntawm Tuam Tshoj txoj kev lag luam OLED yog los ntawm kev sib xyaw ua ke ntawm kev thov ua lag luam, kev nce qib ntawm thev naus laus zis, thiab kev txhawb nqa txoj cai. Txawm li cas los xij, lub sector tseem ntsib ntau yam teeb meem, suav nrog kev sib tw los ntawm cov thev naus laus zis tshiab xws li Micro-LED. Saib rau pem hauv ntej, Tuam Tshoj txoj kev lag luam OLED yuav tsum ua kom nrawm dua cov thev naus laus zis tseem ceeb thiab tsim kom muaj cov khoom siv ruaj khov dua thaum tswj hwm nws cov txiaj ntsig kev lag luam tam sim no.
Lub sijhawm tshaj tawm: Lub Rau Hli-25-2025